Are you losing customers to bad messaging?

Are you losing customers to bad messaging?

Are You Missing Opportunities Because Your Core Message Lacks Clarity?   When customers visit your website they care about one thing:  How can you help them solve a problem. If your website isn’t helping then it’s hurting your business and you are losing...
Top 7 Must Have Elements For Your New Website

Top 7 Must Have Elements For Your New Website

Top 7 Must Haves Elements for Your New Website Congratulations on your new business!  As you prepare for your new website, here’s a list of helpful tips to help you get started. 1. Domain Name. Selecting a good domain name for your business is important as it will...
How to use micro-plans to boost message clarity

How to use micro-plans to boost message clarity

Just this morning I wrapped up a proposal for a new client and finished the email with a short micro-plan. Here it is: Select a time that works with your schedule for a kick-off call (~90 minutes). I’ll send you a pre-meeting document to help make the most of our...
Creating Great Calls to Action Buttons

Creating Great Calls to Action Buttons

5 Must Have CTA Elements to Increase Website Conversion   Asking your website visitors for the sale or other form of engagement is one of the easiest things you can do to improve your website. You’ll be surprised to see just how many companies struggle with...