Content Marketing Sample Project

Smart City Business Brief Series

Proven content marketing development process drives project success

Project Type:  Content Marketing


Develop a series of six business briefs in a standard format and template to develop a customer-focused story across these major topics:

  • Worldwide Environment
  • Customer Challenges
  • Primary Benefits
  • Potential Solutions
  • System Architecture
  • Company Technology Portfolio Overview

Development Tools

  • Acrolinx
  • Maya 3D Modeling
  • Client Internal Workflow and Content Management System
  • MS Teams
  • Adobe Design Suite
  • Worksprings Content Development Process

Project Team

Nate W.

Woodinville, WA

Katherine M.

St. John’s, NL, Canada

Stacy R.

Snohomish, WA

Brian U.

Westminster, CO

Smart City Business Brief Series

Content marketing builds interest and generates conversation

3D Photo-realistic graphic renderings

Compelling graphic design helps tell better stories

Automated Fare Collection System 3D Rendering

Automated Fare Collection System

Automated Fare Collection System 3D Rendering

Pantograph Monitoring System

Train Collisions Avoidance System 3D Rendering

Train Collision Avoidance System

Advanced Driver Assistance System 3D View

Advanced Driver Assistance System

Positive Train Control System 3D Rendering

Positive Train Control System

Environmental Port Monitoring System 3D image

Port Environmental Monitoring

From Concept Sketch to Final Art

Images below depict the before and after after artwork including 3D Rendering for the Smart Pantograph-Catenary Monitoring System business brief. We take great care to understand the key elements of visuals to help your prospects understand your story quickly and easily.

What to expect when you work with Worksprings.


Project discussion summary

We start every project with a meeting to review the objectives, scope, and resources required for your content marketing project. It serves as a guide for all stakeholders involved.


Project roadmap and milestones

This document identifies key milestones your project team will complete for each development phase of the project. This is essential for helping you track progress and ensure timely completion of any project.


Writing and Development

You receive quality story development and alignment with your project goals, SEO, brand, and style guidelines. We dive deep to learn about your target audience, so you’ll receive quality content tailored to fit the tone and manner of your oddience.


Top Tier Graphic Design

You get top-quality design aligned with your project.  Logos, icons, style guides, templates, including 3D photo-realistic renderings… and before you ask… Yes! We’ll “Jazz it up” and make it “Pop!”



Collaboration helps create diverse perspectives and enables different skill sets to come together, leading to innovative solutions, improved productivity and better outcomes for your projects.


Weekly project updates

Every week we send you a summary of completed tasks, key questions, and a view into our nxt steps as a project team.


Quality and Satisfaction

You will receive your project delivered to your satisfaction. We’ll get it right or we’ll make it right!

Let’s get started