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Head of Marketing Job Description

Head of Marketing Role

The Head of Marketing is responsible for driving the company’s growth through innovative, data-driven marketing strategies. This pivotal role involves leading creative efforts, developing the brand, and managing demand generation to boost customer acquisition and revenue. The position requires close collaboration with cross-functional teams to ensure alignment with business objectives and oversee the full-funnel marketing strategy. The Head of Marketing will also manage and empower a high-performing marketing team, playing a critical role in shaping the company’s future in a fast-paced, dynamic environment.

Head of Marketing Job Description Overview

 

Job Title: Head of Marketing

Location: [Company HQ or Remote/Hybrid]
Reports To: CEO or Chief Revenue Officer
Type: Full-time

 

About the Role

We are seeking a visionary and results-driven Head of Marketing to lead our marketing efforts and scale our brand to new heights. As the Head of Marketing, you will own the entire marketing strategy—from brand building and demand generation to product marketing and communications. You will play a key role in driving revenue growth, customer engagement, and brand recognition through creative, data-driven marketing initiatives. This is a unique opportunity for a seasoned leader who is passionate about innovation, thrives in a fast-paced environment, and can lead a high-performing team to achieve extraordinary results.

 

Key Responsibilities

Marketing Strategy & Execution

  • Develop and execute a comprehensive, full-funnel marketing strategy across all channels (brand, digital, social, email, content, events, PR) to drive demand generation, customer acquisition, and engagement.
  • Own the Go-To-Market (GTM) strategy for product launches and platform enhancements, ensuring cohesive messaging and alignment with business goals.
  • Build and optimize inbound marketing channels including SEO, PPC, social, and email marketing to drive pipeline and revenue growth.
  • Manage the marketing P&L, optimizing budgets to ensure maximum ROI across all marketing initiatives.

Team Leadership & Development

  • Lead, mentor, and develop a high-performing marketing team across various functions (demand generation, content, design, digital, brand).
  • Foster a collaborative, creative, and data-driven culture within the marketing team, empowering individuals to thrive and grow in their roles.
  • Manage external resources such as agencies, freelancers, and contractors to scale efforts effectively.

Product & Brand Marketing

  • Define and evolve product messaging, positioning, and value propositions that resonate with key customer segments.
  • Collaborate with the product team to align marketing efforts with product roadmaps and ensure successful product launches.
  • Elevate the company’s brand presence across all touchpoints, ensuring consistent messaging and visual identity.
  • Drive thought leadership through content marketing, events, webinars, and partnerships to position the company as a market leader.

Demand Generation & Pipeline Growth

  • Drive demand generation strategies to create a strong pipeline of qualified leads across all regions and segments (SMB, Enterprise, etc.).
  • Collaborate closely with the sales team to ensure marketing and sales alignment, focusing on account-based marketing (ABM) and sales enablement.
  • Build and optimize digital marketing campaigns using data-driven insights, continuously A/B testing and refining strategies for better performance.

Data & Analytics

  • Leverage marketing analytics tools (e.g., Google Analytics, HubSpot, Mixpanel) to track performance, assess marketing effectiveness, and identify opportunities for optimization.
  • Develop and maintain KPIs to measure the success of marketing initiatives, using insights to adjust tactics and drive continuous improvement.
  • Conduct market research and competitive analysis to inform strategy, product positioning, and growth opportunities.

Cross-functional Collaboration

  • Partner with sales, product, customer success, and executive leadership to align marketing initiatives with business objectives.
  • Collaborate on sales enablement programs to equip sales teams with the content, tools, and insights needed to close deals more effectively.
  • Lead cross-functional teams to drive integrated campaigns, product launches, and event marketing.

Communications & PR

  • Develop and execute a PR strategy to enhance brand visibility and thought leadership.
  • Cultivate relationships with media outlets, influencers, and analysts to amplify the company’s voice in the market.
  • Manage all external communications, including press releases, interviews, and speaking engagements.

Qualifications

  • 10+ years of experience in marketing leadership roles, ideally within high-growth environments or tech/SaaS industries.
  • 5+ years leading a B2B marketing team, including demand generation, content marketing, and product marketing.
  • Proven success in driving revenue growth and scaling marketing efforts through strategic demand generation and customer engagement initiatives.
  • Strong experience with data-driven decision-making, marketing analytics, and performance optimization.
  • Hands-on experience managing full-funnel marketing campaigns across various channels (digital, social, paid media, events, PR).
  • Expertise in ABM, CRM tools (HubSpot, Salesforce), and marketing automation platforms.
  • Excellent leadership and team-building skills with a collaborative and creative mindset.
  • Strong communication skills with the ability to articulate complex ideas clearly and persuasively.
  • Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.

Preferred Qualifications

  • Experience in AI, data science, or SaaS environments is a plus.
  • Familiarity with product-led growth and self-serve SaaS models.
  • Startup experience, with a proven track record of building and scaling marketing functions from the ground up.
  • Ability to thrive in ambiguous and fast-paced environments with a “test and learn” mindset.

Why Join Us?

  • Opportunity to lead a dynamic marketing team and make a significant impact on the company’s growth trajectory.
  • Work closely with the CEO and leadership team in shaping the future of the company.
  • Creative freedom to innovate and experiment with new marketing ideas and channels.
  • Competitive salary with equity options and other benefits.
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