This idea was crafted for:
Catherine Wendt
Co-Founder & President
Syscon
Catherine, move the slider to see how we reshaped your core homepage message
Current homepage messaging
Customer-focused beneft messaging
Current Testimonials
Refreshed Testimonials
Here’s what we did
We reviewed your homepage and made a few recommendations:
Your site has great content and the slider in the header made it difficult to concentrate on your message and what you do.
We reviewed your homepage and made a few recommendations:
- Your main message was reshaped to tell your visitors the problem you solve for them
- Your supporting message was created to demonstrate how you do it and in what context
- The blue band showcases your other core solution areas – Placing benefits in this section would make it stronger
- Gave you a Call to Action button that is sales-focused with an active message to get your visitors to act.
- Refreshed your testimonials page.
Messaging Best Practices
Good messages focus on the problem the customer has, how a product or service solves this problem and the benefit the customer receives after the problem is solved.
Here’s a few questions to determine if your current core message resonates with potential buyers:
- Does your message clearly identify what problem your business can solve?
- Do you talk more about yourself or your customer’s problems?
- Do you know how your customer’s problem makes them feel?
- Do your messages convey a sense of empathy or understanding of your customer’s problems and feelings?
SEO Opportunities
Your site is ranking for some branded keywords however with approxmiately 315 visitors a month, we think you can optimize your site and content to attract 10X prospects or more to your site on a monthly basis. Imagine what that would do for your revenue!
You also appear to have a great F.I.T. system that needs more love and attention. We’d like to discuss introducing a demo page and some form capture to help create more online sales leads.