How to Give Your Elevator Pitch a Health Checkup Clear and simple elevator pitches can lead to more business. For your company’s story or messaging to work well it needs to be clear and simple. Long and complicated elevator pitches filled with jargon often fail...
Just this morning I wrapped up a proposal for a new client and finished the email with a short micro-plan. Here it is: Select a time that works with your schedule for a kick-off call (~90 minutes). I’ll send you a pre-meeting document to help make the most of our...
5 Must Have CTA Elements to Increase Website Conversion Asking your website visitors for the sale or other form of engagement is one of the easiest things you can do to improve your website. You’ll be surprised to see just how many companies struggle with...
Creating Your Effective One Liner Have you ever been at a party or event and someone says something like this: “So, Mike, what do you do?” “I own an air duct cleaning business.” “Oh.” [promptly changes subject/moves on to something more interesting] If you’ve...
You don’t have to struggle with brainstorming your next blog topic when you use some simple techniques. Brainstorming techniques vary from group to group however the concept as introduced by Alex Osborn nearly 80 years ago remains the same; welcome unusual...
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