How to use micro-plans to boost message clarity

How to use micro-plans to boost message clarity

Just this morning I wrapped up a proposal for a new client and finished the email with a short micro-plan. Here it is: Select a time that works with your schedule for a kick-off call (~90 minutes). I’ll send you a pre-meeting document to help make the most of our...
Creating Great Calls to Action Buttons

Creating Great Calls to Action Buttons

5 Must Have CTA Elements to Increase Website Conversion   Asking your website visitors for the sale or other form of engagement is one of the easiest things you can do to improve your website. You’ll be surprised to see just how many companies struggle with...
Creating Your Effective One-Liner

Creating Your Effective One-Liner

  Creating Your Effective One Liner Have you ever been at a party or event and someone says something like this: “So, Mike, what do you do?” “I own an air duct cleaning business.” “Oh.” [promptly changes subject/moves on to something more interesting]  If you’ve...
Using Social Sharing Helps Attract Business

Using Social Sharing Helps Attract Business

Marketing tip: Using social sharing to boost SEO and attract more business Marketing skill level: Easy Social media is a fundamental part of search engine optimization. Social sharing, as its name suggests, occurs when people share web content such as photos, videos,...